Let’s talk about OnePlus.
OnePlus determined to create the best Android Flagship. It’s often the mundane and over-looked opportunities that, once recognized and with the right kind of drive and vision, can develop into one of the most exciting disruptive market-shifts many industries see. The OnePlus story is no different. When Founder and CEO, Pete Lau, and co-founder and head of global Carl Pei met for the first time, they agreed to undertake what at the time seemed to be the most impossible challenge, create the best Android smartphone in the world.
OnePlus went global from the start. Founded in December 2013 in Shenzhen, China, OnePlus decided to operate as a global company from the start. Its first device, the OnePlus One, was launched on April 23, 2014, in sixteen different countries spanning North America, Europe and Asia. The expectation was to sell around 10 thousand units of the OnePlus One. However, at the launch 3,000 requests per second overwhelmed the website which made it shut down. And by the end of the first year, the small team had eventually sold more than one million units worldwide.
OnePlus technology aims at shooting for perfection. At OnePlus technology is meant to bring solution that actually deliver a better experience. Believing that great products raise people’s living standards and spread happiness, OnePlus is fueled by the passion to change and improve the world of tech. By obsessively paying attention to the details, OnePlus focuses on creating beautifully designed, well-crafted devices that enhance users’ day-to-day experiences with technology. It’s what distinguishes amazing products from the rest.
OnePlus truly listens to its community of enthusiasts: OnePlus never wanted to create just a phone, but rather create a device that got better and better at every update. And the only thing to do this was to listen to its community of users. When people started realizing OnePlus was actually listening that’s how the community formed, and it has soon turned into the company biggest support and critiques. With over 6 million fans on Facebook, more than 987,000 forum members, and more than 43 million views on its YouTube channel, OnePlus perfects its products and services under its community’s help. It also hosts Open Ear events to get users’ feedback face to face.
OnePlus is a young company always pushing its limits. OnePlus has never been only a phone. OnePlus mantra “Never Settle” was created with the idea in mind to always work to improve the user experience for our fans. OnePlus creates together, hand-in-hand with users, to invent, develop, and challenge the way tech works. It’s the community who makes OnePlus better every day.